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LIVE WELL EVERYDAY

Health & Wellness is your choice.

RECOVER SMARTER, LIVE STRONGER

Cold therapy that works for you.

EXPERIENCE ARCTIC WHEREVER YOU ARE.

Your wellness ritual starts here!

PROTECT YOUR EYES IN STYLE.

Blue Light Blocking Technology.

THE COOLEST THING YOU CAN DO FOR YOUR HEALTH

Our Ice Baths are designed to bring powerful recovery and mental clarity into your daily routine — right from your home. Whether you’re training hard, managing stress, or simply want to boost your mood and sleep, cold immersion is the ultimate reset button.

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Reduces muscle soreness and inflammation

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Boosts circulation and immune function

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Supports deeper sleep and elevated mood

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Builds mental toughness and stress resilience

OUR COMMUNITY

Share your #TrulyHealth experience with us.

SHOP GLASSES

Shop stylish, non-prescription eyewear designed to block harmful blue light and reduce digital eye strain — perfect for work, reading, and screen-heavy lifestyles. Heading outdoors? Our polarised sunglasses offer full UV protection with clarity and style, so your eyes stay protected no matter where the day takes you.

PROTECT YOUR EYES IN STYLE

Shop stylish, non-prescription eyewear designed to block harmful blue light and reduce digital eye strain — perfect for work, reading, and screen-heavy lifestyles.

Heading outdoors? Our polarised sunglasses offer full UV protection with clarity and style, so your eyes stay protected no matter where the day takes you.

Smart Tips for Eye Health:

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Wear Blue Light Blocking Glasses Daily

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Wear Polarised Sunglasses when in direct sunlight

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Wear Polarised Sunglasses when in direct sunlight

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Limit screen time when possible and take regular breaks

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Follow the 20-20-20 rule: every 20 mins, look at something 20 feet away for 20 seconds

OUR STORY

Started by two brothers — Jaques and Tihan Prinsloo — TrulyGroup was born from a shared passion for health, wellness, and finding better ways to live.

As wellness enthusiasts and entrepreneurs, we saw a gap in practical, science-backed products that actually work for real South Africans. What began as two focused brands — TrulyBlue for blue-light protection and TrulyHealth for recovery and cold therapy — has grown into a single mission: to help people live better, every day.

With one business vision and two entrepreneurial minds behind it, TrulyGroup is proud to offer quality-driven solutions that support your daily life — from better sleep and screen comfort to faster recovery and a stronger body-mind connection.

And this is just the beginning.

We’re excited to keep growing, learning, and adding new chapters to the Truly story — and we’re glad to have you on the journey with us.

5.0
Based on 32 reviews
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Zwele Ngwenya
19:40 29 Nov 24
I'm happy with the product
Dumezweni Mpofu
10:56 25 Nov 24
Great service I got from a lady called Siphe, she was all smiles from the start until the time we finalized the transaction!!
Ruan Williams
16:18 22 Nov 24
Great company!!
Sphetho Magwe
08:49 22 Nov 24
Great products, great service.
I'll definitely buy more
Christopher Lipawsky
18:34 18 Nov 24
What an amazing product , blocks all.the uv out i have sensitive eyes and these work wonders for me , highly recommend these. Very affordable and great quality and classy look
Tanaka
07:16 18 Nov 24
I love their glasses😍😍😍
Best in the business! I love my sunglasses 😎
Terece Prinsloo
06:00 15 Nov 24
I recently purchased a pair of blue light blocking glasses from TrulyBlue, and I couldn’t be happier with my experience! The glasses are stylish, comfortable, and most importantly, effective. I’ve noticed a significant reduction in eye strain and headaches after long hours in front of screens, and my sleep has improved too. They also offer a great selection of sunglasses with UV protection, which I love for outdoor use. The quality of the frames and lenses is excellent, and the accessories—like the carrying case and cleaning cloth—are thoughtful touches. TrulyBlue has definitely earned my loyalty for both functional and fashionable eyewear! Highly recommend.
Heinrich Dettmann
05:25 21 Dec 24
This is truly an amazing product. It is so easy to use. I travel a lot and it’s so comfortable taking this TRULYHEALTH ice bath with me. I also go on tennis tournaments with our academy players and after every match the kid’s love taking a ice bath, helping them to recover and to be in the best shape for their next match.
Jacques Du Preez
19:12 27 Nov 24
This is a great product! Very good quality, I would definitely recommend it
Ruan Williams
16:19 22 Nov 24
Awesome company!!
Anneke Jordaan
18:30 18 Nov 24
Absolutely the best ice bath by far!!!! Have been using it for all my races and post gym and recovery and sleep has improved so much!!! Would recommend for anyone
Christopher Lipawsky
18:23 18 Nov 24
This is the best ice bath I've ever used and I've done tons on ice bathing , durability is great, quality is amazing , the sizing is just right not to small not to big , I've tried quiet a few different brands and nothing is as good at this one , and the customer service was amazing and made me feel part of the family
Joshua Scheepers
11:42 15 Nov 24
So stoked with this product! Honestly a great product for the price!
Big fan of TrulyHealth, got great service and i am using my ice bath on a daily bases. I can definitely see/feel the health bennefits.
Excellent products! Highly recommended 🤩